But Euphoria’s striking aesthetics and complex storylines have made it a natural match for social media. Online platforms have become a popular medium for viewers to process film and TV in general. Before the new season of Euphoria, people were swarming to Yellowjackets with analyses and fan theories galore. Almost a year ago, WandaVision saw a similar explosion, inspiring countless TikToks and memes about its characters, most notably Jimmy Woo. Some have also posted videos recasting the show with an all-Black cast, former Disney Channel stars, and even popular influencer Trisha is so much fun already and we’re only one episode in like what #euphoria #hbo #NateisHotUnfortunately ♬ All For Us - from the HBO Original Series Euphoria - Labrinth & ZendayaĮuphoria is certainly not the first or last social media fascination. Often, these are other popular teen dramas like Glee, Secret Life of the American Teenager, and Pretty Little Liars. In a newer one, users remark on how unrealistic Euphoria is and then give a plot about “their high school.” After reading a few lines, it becomes clear that the details about “their high school” are references to another TV show. The number of trends has only continued to grow. An audio clip featuring Squidward asking SpongeBob “and why aren’t you in uniform?” will prompt them to reenter the frame in an outrageous outfit, like those worn by Euphoria characters, that would certainly violate any other high school’s dress code. On TikTok, users poked fun at the absurdity of Euphoria’s East Highland by pretending to go to “Euphoria High School.” In the trend, a TikToker will walk into the frame with a “normal” outfit. Like clockwork, as each episode ended - or even sometimes during - social media came alive. I started working Euphoria into my weekly schedule, trying to watch as close to air time as possible to avoid being spoiled by social media. Angus Cloud, who plays drug dealer Fez, posted a video on Instagram of himself hitting fellow Euphoria star Jacob Elordi on the head with a bottle - behind-the-scenes footage of a scene that appeared in that first episode. Actors who were cast as extras in the season premiere dished about their Euphoria experiences. ![]() ![]() Some jokingly remarked that their Twitter feed after each week’s episode was enough to get them caught up, even if some of it was incredibly out of context.Īt the same time, Euphoria stars also added to the social media flurry. Content creators even drew in fans who had never watched Euphoria but were able to get a glimpse into the show without having to pay for an HBO Max subscription. But they also functioned like recaps for those who hadn’t. Those who, like me, had seen the episode could easily understand these TikToks and other social media posts. Some of the most popular ones were viewed over 6 million times, and some content creators have devoted their entire accounts to Euphoria recaps. People were recreating each episode on TikTok, reenacting scenes with very little context - basically rehashing notable moments, in comedic short form. As early as the day after, social media was flooded with Euphoria content. 9, I tuned in to the first episode right as it aired. Euphoria was dominating social media, and I, quite honestly, didn’t want to be left out. I was intrigued, not just by the show, but by the reaction online. ![]() While part of this is due to Zendaya’s popularity, it also reflects the greater social media engagement with the show in general - opening up the fan base to include people who may not even be keeping up with episodes in real time.ĭays before the new season debuted, videos anticipating the release - some with more than 17.9 million views - popped up on my TikTok For You page. ![]() Season 2’s viewership increased nearly 100% from season 1 13.1 million viewers tuned in to the premiere. Now, more people are watching Euphoria than ever. Euphoria’s prevalence online led it to hover between first and second on Variety’s Trending TV chart, which tracks Twitter engagement around TV shows. On Twitter, TikTok, and Instagram, many fans had something to share, whether it was anticipation for a new episode, theories, memes, or general reactions to the show. Yet, as season 2 approached, it felt like there was no escaping Euphoria content on social media. Changes you #fyp #foryoupage #euphoria #boostofhope #fypシ #euphoriaseason2 ♬ sonido original - taliaespinoza
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